This week’s buy list

Three toys, twelve weeks of data each. Each one gets a score out of 100 from three things — how fast it’s trending, how much it actually sells, and how crowded the market is — and that score turns into buy, watch, or avoid.

2 of 3 worth ordering · 2,750 units · $26,730 at cost · covering 8 weeks

Glow Magnetic Building Tiles
Build-along videos are driving this. Mentions have quadrupled in twelve weeks, and sales are climbing with them.
+403% mentions
169
units / wk
73/ 100
Buy
Order 1,650
Dinosaur Dig Excavation Kit
A shelf staple. No trend to speak of, but it sells the same volume every week.
+6% mentions
233
units / wk
50/ 100
Watch
Order 1,100
Jumbo Pop Fidget Board
Peaked last quarter. Eighty-eight sellers are now competing on price for a shrinking market.
-70% mentions
200
units / wk
22/ 100
Avoid
No order

The whole model

1. Trend — average the last 4 weeks of mentions against the first 4. Flat scores 50; every 100% of growth adds 50. Half the score.
2. Demand — units sold per week, divided by 5. So 500 a week scores 100. Three tenths.
3. Competition — 100 minus the number of other sellers. Two tenths.
4. Add them up. 65 or more is buy, 40 or more is watch, below that is avoid.